All About UX

A customer experience (CX) strategy is a company's plan to create positive experiences for customers at every touchpoint of their journey. The goal of a good CX strategy is to exceed customer expectations, which can lead to loyal customers who recommend the brand to others. To create an extraordinary impact on the world through our culture and technology excellence. Start with customer experience and work backwards with the technology. - Steve Jobs What benefits can we give to the customer? Where can we take the customer next?   Customer Privacy, Trust, Loyalty, Reliability is utmost important.  Social media and customer feedback management - Reputation management  Customer Journey Mapping:   Empathy Mapping : What do we know about our customers and what we need to know so that we can plan that.  Personalization / connection / a relationship with a brand : people want to buy from people not from machines. We need to create Human moments that matter to our business not customer and

UX research by itself, involves gathering information about target users and their needs in order to provide realistic contexts and insights into design processes. UX researchers apply a range of methods to uncover important facts that can be included in the design process in order to identify challenges and design opportunities.  The goal of creating a plan for UX research is to facilitate the process of managing your UX studies, make it easy for you to keep track of results as well as create a clear research strategy that you can follow.  Benefits of having a plan   Helping you stay focused on the goals Engaging stakeholders in the process Keeping track of the results   Title:  Every good project needs a name. Include the title of the project you’re working on in order for it to be identified. Author : Add the name and contact of the person in charge of executing the plan. You may also include names of other persons to whom readers can send their feedback and inputs about the content