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UX & Design Strategies

A UX strategy is a plan that defines how a business intends to create a meaningful and flawless user experience for the target users of a digital product or service. An effective UX strategy helps the organization to create and operate on a shared vision of the desired state of the user experience while setting clear objectives and creating a plan to achieve them.

A UX strategy always comes on the tail of user research

With user research being the backbone of an effective UX strategy, we can ensure that we are taking a data-driven approach to the development of the product

Designing a meaningful product is one thing, but making sure this is aligned with the specific needs and goals of the business is of utmost importance for a successful UX strategy.

UX Strategy: 

  • Allows for scalability: UX team thinks beyond the current requirements and user behaviors. This means that the user experience of a product can be seamless throughout its different features 
  • Drives innovation 
  • Creates brand reputation 
  • Create a competitive advantage for the organization 




UX strategy consists of three main elements:

Vision: Desired future state of the user experience

Goals: These goals should be clear and measurable and they should be aligned with any KPIs and any UX metrics that are set by the company.

Plan: All the actions that need to be taken to meet the set goals and achieve the vision.

Table to navigate these - 

How to achieve this?
Research - qual & quant 
User and stakeholder interviews 

Goal Setting & Planning
This can include setting the milestones, key initiatives, as well as timelines for those to be achieved.

Iterating
Gathering user feedback and iterating to always stay aligned with the user and business needs will ensure that your UX strategy stays impactful throughout the product lifecycle and the ever-changing needs of the market!



Examples: 
Vision Examples: 
Deliver a caring and convenient digital healthcare experience for patients and providers. 

Goal Example:
User: Increase healthcare access and convenience.
Business: Grow/maintain patient and provider populations.
• 20% increase in new patients
• 30% increase in telehealth usage
• Flat for providers and patients

Plan Formats:
• Roadmaps
• Presentation decks
• Spreadsheets
• Digital or physical whiteboards 


Goals: 


Goals example: 




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