Skip to main content

UX & Design Strategies

A UX strategy is a plan that defines how a business intends to create a meaningful and flawless user experience for the target users of a digital product or service. An effective UX strategy helps the organization to create and operate on a shared vision of the desired state of the user experience while setting clear objectives and creating a plan to achieve them.

A UX strategy always comes on the tail of user research

With user research being the backbone of an effective UX strategy, we can ensure that we are taking a data-driven approach to the development of the product

Designing a meaningful product is one thing, but making sure this is aligned with the specific needs and goals of the business is of utmost importance for a successful UX strategy.

UX Strategy: 

  • Allows for scalability: UX team thinks beyond the current requirements and user behaviors. This means that the user experience of a product can be seamless throughout its different features 
  • Drives innovation 
  • Creates brand reputation 
  • Create a competitive advantage for the organization 




UX strategy consists of three main elements:

Vision: Desired future state of the user experience

Goals: These goals should be clear and measurable and they should be aligned with any KPIs and any UX metrics that are set by the company.

Plan: All the actions that need to be taken to meet the set goals and achieve the vision.

Table to navigate these - 

How to achieve this?
Research - qual & quant 
User and stakeholder interviews 

Goal Setting & Planning
This can include setting the milestones, key initiatives, as well as timelines for those to be achieved.

Iterating
Gathering user feedback and iterating to always stay aligned with the user and business needs will ensure that your UX strategy stays impactful throughout the product lifecycle and the ever-changing needs of the market!



Examples
Vision Examples: 
Deliver a caring and convenient digital healthcare experience for patients and providers. 

Goal Example:
User: Increase healthcare access and convenience.
Business: Grow/maintain patient and provider populations.
• 20% increase in new patients
• 30% increase in telehealth usage
• Flat for providers and patients

Plan Formats:
• Roadmaps
• Presentation decks
• Spreadsheets
• Digital or physical whiteboards 


Goals


Goals example: 




Comments

Popular posts from this blog

Mobile app notifications for business meetings

Annoying notification is one of the top reasons why people uninstall mobile apps, so the notification designers have to be very careful while designing their behavior. At first the app should ask users as to when they would like to be reminded about the meetings, because the user behavior  vary; some people might want to be reminded a day before and also 30 minutes before the meeting starts as they might have to prepare for the meeting; and some people might be just ready to jump into the meeting without any delay so they would want to set the reminder to 5 minutes. So, let the user set time to receive a notification. Once the notification is on screen; the user should be able to dismiss it or open the meetings app - this feature can be used with the slide option. In case if the user doesn't attend the meeting and the meeting time is over, then the notification should still sit on screen but in negative state to let the user know that he/she has missed it. And there shou...

Balancing User Needs with business goals when designing a product

Balancing the needs of users with business goals is a crucial aspect of product design and development. Achieving this balance ensures that the product is not only user-friendly and valuable but also aligns with the organization's objectives. Here's a step-by-step guide on how to achieve this balance: User Research and Understanding: 1. Start by conducting thorough user research to understand your target audience's needs, preferences, pain points, and behaviors. 2. Create user personas to represent different segments of your user base. This helps in keeping the user's perspective in mind during decision-making. Define Clear Goals: 1. Clearly define the business goals and objectives for the product. What are you trying to achieve? Increased revenue, customer engagement, market expansion, etc.? 2. Ensure that these goals are specific, measurable, achievable, relevant, and time-bound (SMART). Identify Overlapping Points: 1. Analyze the user research and business goals to i...

Techniques for User Research

User research is a crucial component of designing products and services that truly meet the needs and expectations of your target audience. Here are some techniques you can use to conduct effective user research: Surveys and Questionnaires:  Create online surveys or questionnaires to gather quantitative data about user preferences, behaviors, and demographics. Tools like Google Forms or SurveyMonkey can help you collect and analyze responses. Interviews: Conduct one-on-one interviews with users to gain deeper insights into their thoughts, feelings, and experiences. Structured, semi-structured, or unstructured interviews can help uncover user motivations, pain points, and desires. Focus Groups: Organize small group discussions with users to facilitate open conversations and gather diverse perspectives. This technique is particularly useful for exploring group dynamics and uncovering shared opinions. Observational Studies: Observe users as they interact with your product or a simi...