Persona is a representation of a type of user. It gives a clear understanding of - Who our users are The type of interaction they will be happy with The design trends they are familiar with The theme they will be most comfortable with It helps the business align their goals and strategies to the specific user groups. Before creating a persona, visiting the users is ideal but if that's not possible we can use the technology to meet the goal via video calls, referring to lifestyle posts, videos etc. A persona has a personality, the more your observe and note during these interview the more realistic that persona will be. To conduct a persona analysis, you can begin by compiling everything you know about your users and grouping them in a table. Use the heading relevant to your areas of study such as - Or use Affinity Diagrams by organizing your findings on a post-it notes. This will help us understand the patterns such as the industry they work in, the devic