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Showing posts with the label UX Research

Questions for Usability Testing

Layout design  What is your first impression of this design/layout? What do you notice first when you look at this screen/page? Did you have any trouble understanding the interface? Design clarity  How would you rate the clarity of the instructions/guidance provided? Do the options/buttons/links make sense to you? Are there any terms or language used that are unclear? Were there any elements on the screen that distracted you or seemed unnecessary? Design look and feel  How did using this product make you feel? Were there any moments of frustration or delight while using this product? How does the overall aesthetic appeal to you? How would you describe the tone and language used in the product? How would you describe the overall look and feel of the interface? Does anything stand out to you immediately as either positive or negative? Findability and navigation experience  Were you able to find all the necessary information to complete this task? How easy or difficult ...

Planning UX Research

UX research by itself, involves gathering information about target users and their needs in order to provide realistic contexts and insights into design processes. UX researchers apply a range of methods to uncover important facts that can be included in the design process in order to identify challenges and design opportunities.  The goal of creating a plan for UX research is to facilitate the process of managing your UX studies, make it easy for you to keep track of results as well as create a clear research strategy that you can follow.  Benefits of having a plan   Helping you stay focused on the goals Engaging stakeholders in the process Keeping track of the results   Title:  Every good project needs a name. Include the title of the project you’re working on in order for it to be identified. Author : Add the name and contact of the person in charge of executing the plan. You may also include names of other persons to whom readers can send their feedback and ...

Choosing a User Research Method

As ever, you’ll want to start with well-defined goals and clear research questions. Identify your research goals, which should be statements about what you’re trying to learn from your research. To define your research goals, ask yourself: What do I want to know? What don’t I know? How will I know when I’ve learned it? What company goals will this work support? Where am I in the product development process? What decision will this research enable?  What are the anticipated outcomes of this research? Refine the answers to these questions through stakeholder research. Good research questions are specific, actionable, and practical. They also contain clues about who you need to recruit and which methods you’ll need to use. Example questions   Are our customers able to successfully navigate to the support page on our site? What are the primary motivating factors behind the decision to purchase pet insurance? What tools do college students use to keep track of their schedules? Pick...

UX Research

User experience (UX) research is a method of understanding how customers interact with a brand and how easily they complete tasks and meet their goals. UX research methods generate insights about users, their behavior, motivations, and needs. These insights can help identify user challenges and improve the user experience. User experience (UX) research is the study of end users needs and wants from the product/service, then employing those insights to enhance the design.  UX Research Methods   Qualitative vs. quantitative methods Generative vs. evaluative methods Attitudinal vs. behavioral methods Remote vs. in-person user research  Moderated vs. unmoderated methods Qualitative When conducting UX research, researchers study the motivations, behaviors and needs of users by analyzing how they perform certain tasks. UX research can also approach testing by working directly with users, remotely observing users using digital tools or conducting surveys to collect user feedback...

Reasons to run an UX workshop within a team

Running a User Experience (UX) workshop within a team can be highly beneficial for various reasons. UX workshops are collaborative sessions that bring team members together to focus on improving the user experience of a product or service. Here are some compelling reasons to run a UX workshop within your team: 1. Shared Understanding: A workshop can help ensure that all team members have a common understanding of the user's needs, goals, and pain points. This shared understanding is crucial for effective collaboration. 2. Cross-Functional Collaboration: UX workshops often involve members from different departments, such as designers, developers, marketers, and product managers. This cross-functional collaboration fosters diverse perspectives and innovative solutions. 3. User-Centered Focus:  Workshops can help teams better understand user needs, pain points, and preferences. By prioritizing the user experience, you increase the likelihood of creating a product that meets customer...

Reasons for conducting UX design workshops

Conducting UX (User Experience) design workshops can be incredibly beneficial for both product development teams and organizations as a whole. Here are several compelling reasons to organize and participate in UX design workshops: 1. User-Centered Focus: UX workshops place the user at the center of the design process. They encourage teams to empathize with users, understand their needs, and design solutions that address those needs effectively. 2. Improved Product Quality: By involving cross-functional teams in UX workshops, you ensure that different perspectives (design, development, marketing, etc.) are considered, leading to a more well-rounded and higher-quality product. 3. Enhanced Collaboration: Workshops foster collaboration among team members. Participants from various departments work together to solve problems, leading to a shared understanding of the project and its objectives. 4. Accelerated Decision-Making: Workshops provide a structured environment for making decision...

UX Workshops

Workshops provide value at every stage of the UX design process. Whether it’s exploring a specific UX problem, getting key stakeholders aligned, generating ideas and solutions, or diving deeper into your end user’s needs—workshops offer a safe, engaging space to tackle UX challenges collaboratively, creatively, and efficiently.  What are the different types of UX workshops? Discovery workshops Empathy workshops Design workshops Prioritization workshops Critique workshops UX strategy workshops Retrospective  Explore and understand specific problems and challenges Generate ideas and problem-solve Develop user empathy Prioritize and plan what the team should focus on next Develop a UX strategy Gather feedback and critique Review and improve team processes 7 activities to use during a UX workshop A post-up Affinity diagramming Landscape mapping Forced ranking Storyboarding Role-playing Playback How to plan and run a UX workshop (remote, in-person, or hybrid): 7 key steps What’s th...