Skip to main content

Basic UX Process for Travel Application

Persona:
Anish (24, M)
Student, Pune

About Anish:
Anish is a college student who travels more often to visit his families and friends across the world. Also, he plans several short trips along with his friends to tourist places in India. Generally, his plans are last hour plans because he is a moody person. He prefers the flights with lowest fare, but always chooses better flights with good service – his preference goes to GO Air most of the time, and he loves to utilize the offers/rewards of the Airline companies.

Needs/Goals:
- Adventures to see new places
- Has family attachments
- Active on smartphones
- Social with friends and community

Key Features:
1. Knowledge of technology and use: 80%
2. Experience of using websites/apps: 40%
3. Use of help documents: 26%
4. Confidence to use website/app: 90%

Frustrations:
1. Lack of wireless/3G internet access.
2. Want to see clear information about the screen where I'm - such as if my flight time arrives, I would want to see the Gate number and seat number with appropriate details
3. ...

Scenarios:
1. I want to plan my holiday.
2. I want to book tickets for my parents.
3. I'm in a rush and need to book ticket to USA.
4. I have planned my holidays after four months and want to check if any website/app has good deals/offers.

User Stories:
1. As a user I want to be able to search and book flights/hotels without logging in.
2. I want to be able to create my own account.
3. I want to be able to compare flight results and hotel results
4. I want to receive deals/offers/promotion emails.
5. I should be able to cancel my tickets and need to know the cancellation policy.
6. I want to be notified by email if any activity happens with my account.
7. ...

User Flow Diagram:




User Journey Map:




Wireframes:








Comments

Popular posts from this blog

Mobile app notifications for business meetings

Annoying notification is one of the top reasons why people uninstall mobile apps, so the notification designers have to be very careful while designing their behavior. At first the app should ask users as to when they would like to be reminded about the meetings, because the user behavior  vary; some people might want to be reminded a day before and also 30 minutes before the meeting starts as they might have to prepare for the meeting; and some people might be just ready to jump into the meeting without any delay so they would want to set the reminder to 5 minutes. So, let the user set time to receive a notification. Once the notification is on screen; the user should be able to dismiss it or open the meetings app - this feature can be used with the slide option. In case if the user doesn't attend the meeting and the meeting time is over, then the notification should still sit on screen but in negative state to let the user know that he/she has missed it. And there shou...

Questions for Usability Testing

Layout design  What is your first impression of this design/layout? What do you notice first when you look at this screen/page? Did you have any trouble understanding the interface? Design clarity  How would you rate the clarity of the instructions/guidance provided? Do the options/buttons/links make sense to you? Are there any terms or language used that are unclear? Were there any elements on the screen that distracted you or seemed unnecessary? Design look and feel  How did using this product make you feel? Were there any moments of frustration or delight while using this product? How does the overall aesthetic appeal to you? How would you describe the tone and language used in the product? How would you describe the overall look and feel of the interface? Does anything stand out to you immediately as either positive or negative? Findability and navigation experience  Were you able to find all the necessary information to complete this task? How easy or difficult ...

The importance of usability testing in design process

Usability testing is a crucial and integral part of the design process, regardless of whether you're designing a physical product, a digital application, a website, or any other user-centric solution. It involves observing real users as they interact with your design prototype or product to evaluate its usability, identify potential issues, and gather valuable feedback. Here are some key reasons why usability testing is of utmost importance in the design process: 1. User-Centered Design: Usability testing places the user at the center of the design process. By involving actual users, you gain insights into how real people interact with your design, which helps you create solutions that cater to their needs, preferences, and behaviors. 2. Identifying Pain Points: Usability testing helps you uncover usability issues and pain points that might not be apparent during the design phase. Users might struggle with navigation, encounter confusing interfaces, or face difficulties in comple...