Skip to main content

Basic UX Process for Travel Application

Persona:
Anish (24, M)
Student, Pune

About Anish:
Anish is a college student who travels more often to visit his families and friends across the world. Also, he plans several short trips along with his friends to tourist places in India. Generally, his plans are last hour plans because he is a moody person. He prefers the flights with lowest fare, but always chooses better flights with good service – his preference goes to GO Air most of the time, and he loves to utilize the offers/rewards of the Airline companies.

Needs/Goals:
- Adventures to see new places
- Has family attachments
- Active on smartphones
- Social with friends and community

Key Features:
1. Knowledge of technology and use: 80%
2. Experience of using websites/apps: 40%
3. Use of help documents: 26%
4. Confidence to use website/app: 90%

Frustrations:
1. Lack of wireless/3G internet access.
2. Want to see clear information about the screen where I'm - such as if my flight time arrives, I would want to see the Gate number and seat number with appropriate details
3. ...

Scenarios:
1. I want to plan my holiday.
2. I want to book tickets for my parents.
3. I'm in a rush and need to book ticket to USA.
4. I have planned my holidays after four months and want to check if any website/app has good deals/offers.

User Stories:
1. As a user I want to be able to search and book flights/hotels without logging in.
2. I want to be able to create my own account.
3. I want to be able to compare flight results and hotel results
4. I want to receive deals/offers/promotion emails.
5. I should be able to cancel my tickets and need to know the cancellation policy.
6. I want to be notified by email if any activity happens with my account.
7. ...

User Flow Diagram:




User Journey Map:




Wireframes:








Comments

Post a Comment

Popular posts from this blog

Mobile app notifications for business meetings

Annoying notification is one of the top reasons why people uninstall mobile apps, so the notification designers have to be very careful while designing their behavior. At first the app should ask users as to when they would like to be reminded about the meetings, because the user behavior  vary; some people might want to be reminded a day before and also 30 minutes before the meeting starts as they might have to prepare for the meeting; and some people might be just ready to jump into the meeting without any delay so they would want to set the reminder to 5 minutes. So, let the user set time to receive a notification. Once the notification is on screen; the user should be able to dismiss it or open the meetings app - this feature can be used with the slide option. In case if the user doesn't attend the meeting and the meeting time is over, then the notification should still sit on screen but in negative state to let the user know that he/she has missed it. And there shou
Post a Comment
Read more

Techniques for User Research

User research is a crucial component of designing products and services that truly meet the needs and expectations of your target audience. Here are some techniques you can use to conduct effective user research: Surveys and Questionnaires:  Create online surveys or questionnaires to gather quantitative data about user preferences, behaviors, and demographics. Tools like Google Forms or SurveyMonkey can help you collect and analyze responses. Interviews: Conduct one-on-one interviews with users to gain deeper insights into their thoughts, feelings, and experiences. Structured, semi-structured, or unstructured interviews can help uncover user motivations, pain points, and desires. Focus Groups: Organize small group discussions with users to facilitate open conversations and gather diverse perspectives. This technique is particularly useful for exploring group dynamics and uncovering shared opinions. Observational Studies: Observe users as they interact with your product or a similar
Post a Comment
Read more

Reasons for conducting UX design workshops

Conducting UX (User Experience) design workshops can be incredibly beneficial for both product development teams and organizations as a whole. Here are several compelling reasons to organize and participate in UX design workshops: 1. User-Centered Focus: UX workshops place the user at the center of the design process. They encourage teams to empathize with users, understand their needs, and design solutions that address those needs effectively. 2. Improved Product Quality: By involving cross-functional teams in UX workshops, you ensure that different perspectives (design, development, marketing, etc.) are considered, leading to a more well-rounded and higher-quality product. 3. Enhanced Collaboration: Workshops foster collaboration among team members. Participants from various departments work together to solve problems, leading to a shared understanding of the project and its objectives. 4. Accelerated Decision-Making: Workshops provide a structured environment for making decision
Post a Comment
Read more